Analysis
USP: I think one of the most poignant selling points of this film and it's trailer is it's synergy with the UK game show "Who wants to be a Millionaire", Celador Productions.
Also, Danny Boyle as director means that as an audience we will recognize him and he is also highlighted for his past UK productions such as Trainspotting.
The music used is very emotive and this helps to create a tense atmosphere, so that an audience would see/hear the trailer and WANT to find out what happens.
Finally, the fact that the film is set in India and it's a UK production is very unique. It's not set in the typical London or American settings, it's set in an exotic, often unknown country. Not many people have seen the harsh conditions of the slums in India, and therefore seeing them featuring and playing an important part in a film is quite interesting for a contemporary British audience.
Which elements in the film's genre is the distributor highlighting which sets the film aside from other films in it's genre: The fact that the film is a mixture of different genres. There's an underlying love story throughout the film between the 2 main protagonist. There's also themes of money, violence, gangs and abuse.
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